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Isn it a lot easier to choose a descriptive mark?

April 26, 2017Descriptive easier Mark

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Isn it a lot easier to choose a descriptive mark?

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It’s only easier at first, since the description will tell the consumer what the product or service is or does. However, descriptive marks aren’t registrable (unless they become distinctive by acquiring secondary meaning over time), and one usually can’t protect them against other users.