Isn’t it a bit effeminate for men to be colour analyzed?
No, it’s evolved. And practical. They don’t need to look 10 lbs fatter and 10 years older any more than women do. They spend as much on clothes, often more. They have less clue about colour and experimentation with colour. Most men are poster children for the safe grey-blue-beige-burgundy selection because if they venture too far, they might look feminine or foolish. They earn respect by looking sharp, expensive, confident, and fit. Men want to give a first impression of control and authority. They can use colour to send a signal of youth which speaks to vitality. With a PCA, men can look modern and select their own clothing with assurance. They can send the message that they are risk-takers, imaginative, and successful when they experiment. If you are trying to brand yourself, if you’re involved in any type of visual marketing (including marketing yourself), you can look like you’re already there by sending out colour signals that energize. Or you can appear to be at a standstill. A t
