Isn everyone listening to Satellite Radio/Ipods?
As a group, fans of digital radio do not listen to traditional radio less than everyone else. In fact, they tend to listen slightly more, accordingly to a new study recently released by Arbitron and Edison Media Research. The study was conducted through random telephone interviews with 1,925 (people), and it lumped together satellite subscribers,…Internet-radio listeners and anyone who had downloaded a podcast. The data suggest that, generally speaking, fans of digital radio are seeking to supplement, not replace, traditional radio.” NY Times, April 23, 2007 · Satellite radio has about 9 million subscribers across the US, and that includes radios in cars sitting on dealers’ lots, not yet sold. · Satellite radio’s cancellation rate is about 20% per year. · XM and Sirius combined lost over $1 billion dollars in 2006. · Howard Stern only brought about 8% of his listeners to satellite. · Satellite radio does run commercials—they’re on the talk stations now and they’re starting to add them
