Isn advertising in the telephone directory yellow pages enough? Isn it the same thing?
A3. No and no. First of all, advertising in the yellow pages is great, but very limiting. You pay for your ad space every year and you only get a limited amount of space to advertise in. Unless you have a budget that allows you to have a full page ad, and even if you do, you can’t pack as much information in a yellow pages print ad than you can in a web site. Secondly, a yellow pages ad points people to your business, but doesn’t tell them nearly enough about your business to make them want to come in your doors. A web site can give potential clients then information they need, when they need it. It’s available 24 hours a day, 7 days a week.
