Is Zicam Cold Remedy Plus Liqui-Loz a “cure” for the common cold?
Since the common cold is a self-limiting condition (research shows that most people get over the cold between 10-14 days), the term “cure” is not scientifically applicable. However, unlike most over-the-counter and prescription cold medicines that have been designed to temporarily suppress the symptoms of the common cold, Zicam Cold Remedy Plus Liqui-Loz helps reduce the duration and severity of the common cold.
