IS WOOL NATURALLY RESILIENT?
Wool carpet is able to retain its original appearance much longer than other carpets because it has bulk and bounce which withstand heavy pressure and repeated footfall. Scientists have attributed this to the fact that each wool hair, or fiber, contains a three-dimensional spiraling crimp that acts like a miniature spring. These springs give each fiber elasticity, to compress under furniture or shoes and then bounce back to its original shape when the pressure is lifted. This unique fiber structure is what makes wool carpet outperform carpets made from synthetic fibers.