Is Womens Car Insurance Just a Marketing Gimmick?
Women’s car insurance has been popping up all over the net and our TV screens lately. There’s a whole new class of insurers like Sheila’s Wheels and Cover Girl who offer car insurance for ladies only. They promise lower premiums for women drivers because, they claim, it’s cheaper for them to insure women. Women are better drivers so a lower risk, they say. They have fewer accidents, fewer driving convictions and when they do have an accident, the repairs are usually cheaper. So, is it really true, or is it just another marketing gimmick? The answer to the question is both yes and no. Women only insurance companies are marketing to a specific niche – women drivers. Of course it’s a gimmick, but like the best marketing gimmicks, it is based in truth. Here are the facts about women drivers and insurance: 92% of driving convictions are handed out to men Those figures are changing, though, as women become more aggressive drivers. According to statistics gathered by the car insurance compari
