Is Whole Foods superior to Wild Oats in any way?
Whole Foods had the best marketing and public relations that Id ever seen. Wild Oats had the worst. Wild Oats spent more time figuring out what to tell the customer about what they dont sell [than] what they do sell. They announced that they dont sell orange roughy. Why would you want to announce that? One of their biggest accomplishments, in their minds, was putting these ridiculous mercury warning signs [in seafood departments]. They thought that was a good thing. Whats happening out there is confusing the daylights out of the customer, from astaxanthin and canthaxanthin to mercury. Why add to that? Is Whole Foods inferior to Wild Oats in any way? Wild Oats buying system is better than Whole Foods 100 percent better. Theres no comparison. [Wild Oats] is getting product to their stores as fresh as, or fresher than, [Whole Foods] and at much lower prices, because [Wild Oats] has a system that utilizes local vendors and isnt locked into its own bad investments. Whole Foods runs a lot of
