Is wealth creation the new philanthropy?
An AidPod’s view of a Coca-cola crate – so much unused space! Preparing for the Rotterdam conference has served as a reminder that the private sector is there TO MAKE MONEY. People outside the sector say to me, over and over again: “But why wouldn’t they [Coca-Cola] just do it [ColaLife]?” The answer is that they will not do anything that interferes with the money making machine. You can debate the rights and wrongs of this as long as you like but ColaLife is not a debating society! We are trying to work with what’s already there and put things together in new and creative ways to solve an age old disaster that unfolds in developing countries every single day. So what if the Coca-Cola distributors who took aidpods in their crates made more money than those that didn’t? We’ve always said that this is a possible model but perhaps it should be THE model. Coca-Cola always say that their bottlers and distributors are ‘independent’ businesses, which is technically true, but I have seen the l
Related Questions
- When so much evidence demonstrates that a production stimulating policy is beneficial to both wealth growth and job creation, why are governments not applying these policies everywhere?
- How have attitudes towards knowledge and wealth creation changed in our society?
- Can We At Least Agree To Support Wealth Creation for Working Families?
