Is WAFB-TV really only asking for less than a penny a day per subscribers of Cox Communications?
Yes. WAFB-TV is seeking less than a penny per day per subscriber. WAFB-TV feels this is reasonable because cable operators pay for virtually every channel that they offer to subscribers. They then bundle channels together and resell them to subscribers. In other words, video program distributors buy “parts” (the programming channels), put them together into a “package,” and sell that package to retail customers (their subscribers). The “parts,” of course, are not free. In February 2007, a number of cable operators and cable/satellite networks reported to the Federal Communications Commission on the average monthly license fees that video program distributors pay for programming channels.
