Is Virgin Mobile USA Recession-Proof?
In times of financial hardship, people tend to reevaluate their spending habits. Virgin Mobile USA surveyed their online community of customers to see exactly how those consumers tightened their belts during the economic downturn. The results gave them reason to believe that some people will cut back on food before they will give up their cell phones. Using their online panel, Virgin Mobile spoke with thousands of their customers to find out where cell phones rate among financial priorities. They discovered that 68% decided to keep their cell phones, but cut back in other ways. 88% said they’re dining out less frequently and 79% are deferring big-ticket purchases. The survey results got the attention of both Forbes Magazine and The Chicago Tribune, who wrote about the findings. Virgin Mobile panel member, Suzanne Peace, from Lombard, Illinois, spoke with The Chicago Tribune: Suzanne Peace used to spend $109 per month on her cell phone with Sprint but switched to a “no contract” plan wi
