Is Viral/Social Marketing legal?
Viral/Social Marketing is absolutely legal, and is governed by strict regulations in most countries. DaVaSec follows the strict guidelines as laid out by the DSA (Direct Selling Association). However, be aware that some companies masquerade as Viral / Social Marketing companies whilst failing to conform to the required regulations. In most countries, the viral/social marketing industry is regulated by the Direct Selling Association. There is lots more information on their website regarding regulations and legal issues.
