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Is Viral Marketing a stable business system or a passing fad?

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Is Viral Marketing a stable business system or a passing fad?

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For well over half a century Social Marketing has been growing steadily as a business system. As computer technology has developed, the new breed Viral Marketing has developed, to handle huge volumes of VM Partners and VIP Customers; it means many multinationals, including Virgin and Body Shop, are using Viral / Social Marketing to grow specific sections of their business. Far from becoming an obsolete fad Viral Marketing is truly the hyper-growth industry of the future.

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