Is video streaming important for earnings releases and other corporate announcements?
This was selected as Best Answer Derek, I have yet to see a case wherein a piece of communication is not enhanced in some way by video. The trick is using the right video and putting it in the right context. Executive summaries are a great venue for candid video, which carries with it the benefit of being relatively cheap and easy to produce. You can do an entire earnings release video, but I wouldn’t recommend replacing the statement with video. Every person (read: investor) consumes data differently. Offering both video and print (or Web text) content accommodates both personality types. Personally, I am a visual learner. A podcast of financial data would go in one ear and right out the other. Give me a video of a CFO pointing at points on a chart, however, and I’m with him every step of the way. I don’t think people get put off as much by video as they do by audio-only presentations — at least, I’ve never heard of such a case. And I have to respectfully disagree with Jeff Peterson:
