Is training sales managers effective?
On One Hand: Training Sales Managers Equals RevenueIn any organization, habits and goals come from the top down. According to Fast Track Consulting, studies show that businesses can increase performance by 7 to 50 percent using basic training techniques. An effective management training program will increase your sales in several ways. For one, your sales managers will develop a clear understanding of company ethics and goals—what your company stands for and what areas of your service or product are most profitable, for example. When managers understand these keys to your business, they can work toward producing measurable results. Moreover, training sales managers can also translate into lower training costs. Failing to consider the effect of attitude and belief on employee performance can render training programs less profitable than expected. Managers need something more than just a job to believe in.On the Other: Training Managers Takes Time and MoneyAn extremely close relationsh
