Is traditional media bowing before the online juggernaut?
Don’t you believe it. Well, trounce me with a tablet and tell me I’m a technophobe. In contrast with the armies of ‘gurus’ claiming an increasingly irrelevant traditional media is on its knees begging for sweet mercy from the digerati, out come the following two reports. In February, The Nielsen Company’s Australian Internet and Technology Report 2009 – 2010 found that “the continued increase in time spent online amongst Internet users has, overall, not been at the expense of other media.” Nielsen found that, while, time spent online grew by over an hour in 2009, consumption of traditional media (like TV, radio and newspapers) actually grew as well. Go figure! In fact, Nielsen’s results over several years suggest that, while Internet users tend to spend less (but still substantial) time consuming traditional media than non Internet users, the actual time they spend with traditional media has remained pretty well flat for quite a few years now. In other words, while time spent online ha
