Is this a bottom-line revenue generator for Aramark?
Bruno: The Olympics are a unique event. This is our 14th. We started in Mexico City in 1968. We’ve viewed it as the ultimate challenge to serve an event of this magnitude. It’s great for morale within our company. We bring chefs and managers in from a dozen countries and this is a great incentive for our finest chefs and managers. About 35 percent are Olympic veterans. It is not a profit-making venture. It’s not a money-losing venture. We really do it for the challenge and to build our resume and legacy going forward. Is it to keep competitors out? Bruno: Yes. We’ve done 14, which is a competitive advantage. To some degree, it’s not only an opportunity to do those things but also continue to build that legacy. What have been the biggest challenges? Bruno: Trying to manage the supply chain. China is an advanced and large country, but it doesn’t have a very stable supply chain. Things aren’t available in China. We worked for several years to figure out where products should come from. Sh
