Is there some sort of hidden profit motive?
Nope. I just strongly believe that whenever possible, information should be made Free. Brewster Kahle, founder of the Internet Archive, has long argued that it is now possible to put the sum of all human knowledge on the Internet. I’ve tried to do my part by contributing to projects like Wikipedia, the Free Software movement , and Creative Commons. This Map project is my small contribution to the effort of making information freely available to anyone who might find it useful. By contributing to the project, you are showing your support for the freedom of information. Once the ransom is met, the data is handed over to the Internet Archive where it will be free to anyone forever.