Is There Room For Another Cable Business News Channel?
Not only will Fox Business News face an uphill battle for favorable demographics and marketshare, it will have to find a way to distinguish itself and prove to skeptics that there is room for another cable business news network. Others networks such as CNNfn have tried in the past but failed. Fox has indicated that it wants to appeal more to a “main street” audience rather than a “wall street” audience. Whether this particular demographic segment will be enough to build up a sustainable viewership remains to be seen. I am not a Murdoch fan but I think competition will be great for the viewing market. If they want to focus on business and financial issues that affect more the ordinary lay person, more power to them. I will definitely tune in to the channel to get a different viewpoint. But if the channel starts to smack of propaganda and peculiar agendas, I might just tune back to CNBC exclusively. But I’ll give Murdoch a chance.
