Is there place in the PR sun for companies without a multinational partner?
How much? A multinational partner doesn’t ensure success. While a multinational partner brings in international clients looking for PR in India and also international working systems, it is not an end to the road. International working systems need local adaptation in order to suit the ground requirements. Multinationals in India often drop the local subsidiary of the parent and take up services of a PR company that meets their requirements. Many agencies without a multinational partner have done quite well in India. Creative Crest has partnered with multiple agencies worldwide instead of partnering with one agency or with a particular network. It ensures wider international coverage and wider knowledge base. How have Indian PR companies been affected by the globalisation and consolidation that has happened in the Indian market? The business environment has improved. Globalisation implies that more international businesses are seeking a presence in India. India is the world’s second la
