Is there much of a market for custom shoes?
There is a very good market for custom shoes. You might want to research this market by going to census.gov and looking for the latest “Statistical Abstract”. As you probably know, there are several distinct markets for custom shoes. 1. The “John Lobb” market — carefully crafted bespoke shoes for the wealthy and discerning 2. The bunion sufferer– chronic foot patient who can’t find relief in regular shoes 3. the orthopedic market — prescription shoes for various deformities and disabilities, ranging from short leg to partial amputation. While the custom shoe-maker works with all three markets, he or she generally gets a reputation in one of these areas, specializing in it. This is an excellent area for website promotion, with the website driving the customer to make a personal visit for fittings. (Or for the shoemaker to make a personal visit to the customer .Very often, the shoemaker will visit several locations, staying at a hotel, where he or she will do the fittings.) These “roa
