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Is there going to be an impact on margins because you are shifting to colour advertising now?

April 26, 2017Advertising colour going impact margins shifting

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Is there going to be an impact on margins because you are shifting to colour advertising now?

1 Answer

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Colour is driving these margins. I think everybody is going colour. All the automobile manufacturers, garments, everybody is going colour. I think we were very prudent to have done that investment. It is paying off now. Colour is going to be the driver as I dont think we are going to see black and white advertisements two years down the line.