Is There Gender Equality in Online Media?
The Photo Analysis of the 2002 Salt Lake Winter Olympics and the 2002 Pusan Asian Games Coverage Jong Hyuk Lee, University of Missouri, Columbia Yun Jung Choi, University of Missouri, Columbia The purpose of this study is to examine if gender bias exists in the U.S. and Korean online media. For this purpose, this study compared male photos and female photos presented by two countries online media coverage of the 2002 Salt Lake Winter Olympic Games and the 2002 Pusan Asian Games respectively. The collected male and female photos were analyzed in four ways: (1) how many photos were posted (2) how impressively the athletes were described in the photos (3) how importantly the photos were presented (4) which sports categories were more prominently covered according to gender. The findings showed that there was an inequality between photos featuring male and female athletes in terms of frequency and sports categories. However, there was no significant discrimination between photos with male
