Is there evidence that the Quit For Life Program works?
Free & Clear, which administers the LiveWell Quit For Life Program, has helped more than 125,000 people successfully quit tobacco. In fact, Free & Clear’s quit rate is more than twice as high as the standard established by the U.S. Public Health Service and more than eight times as high as quitting “cold turkey.” The program was first validated in 1989 through a randomized clinical trial funded by the National Cancer Institute and the University of North Carolina. The study demonstrated that the combination of self-help materials and telephone counseling boosted quit rates by 50 percent. The program has continued to conduct large, randomized trials to prove its methods and effectiveness over the years and has also received six consecutive awards from America’s Health Insurance Plans (AHIP) for achievements in tobacco control initiatives.
