Is there better internet advertising than ADWORDS?
It depends on how much you want to spend. AdWords can usually be pretty cheap because you can decide how much you want to spend and they’ll tailor your impressions based on that. You can also limit your exposure to only those located in your region. This is a big help for local businesses. However, I think the best bet for a plumber is to advertise in the Yellow Pages (book and website) and local business handouts. If a person has an emergency plumbing need, the first place they’ll turn to is www.yellowpages.com to find local businesses. Make sure you have a listing, and it wouldn’t hurt to spend a little extra to make it stand out. Also make sure you have a link to your website. A lot of people want to make sure you’re a legit service before calling. I also think that the business papers that are delivered to neighborhoods within your service area would be helpful. Ads in these small papers are usually really cheap, and they’re distributed to a large area. Yes, a lot of people throw t
