Is there anything noticeably different about copywriting compared to other forms of commercial writing?
You can almost guarantee your first draft won’t run, so you’ll almost certainly be asked to revisit your spontaneity. It’s all very well writing from the hip and all that but I’ve never met anyone who could do that and create a workable first draft. You need to develop a reasoned argument that also has to be interesting and entertaining and hides the finger wagging. I’ve never met anyone who can do that first time. How do you actually start writing? There comes a point where all the cups are washed, the desk is tidy, all my pencils are sharp and there’s nothing I can do to delay the moment any longer. It’s about panic and a naked fear of having seen to having failed. Once I’ve got something down on paper I’ll leave it alone. After minutes, hours or days I’ll reread it and think, “Hmm, that’s OK but that needs to go and the order needs to change and I need more here” and so on. Almost certainly the bit you’re most in love with – that choice turn of phrase you’re so proud of – has to go.
Related Questions
- How is Reconnective Healing different from other forms of energy healing such as Reiki, Jin Shin, Johrei, Qi Gong, and Pranic Healing?
- Is there anything noticeably different about copywriting compared to other forms of commercial writing?
- Is there anything fundamentally different about copywriting compared to other forms of writing?
