Is there anything fundamentally different about copywriting compared to other forms of writing?
Writing here takes a mix of different skills. You’ve got to go and find the story, so you’re a journalist. You’ve got to make it come alive in people’s minds, so you’re a poet. So to answer your question, I’m not sure there is. You’re still using basic writing skills, but perhaps in a different combination. Do you ever hanker after doing something – how can I put it – weightier? Well I’m not a frustrated novelist as some copywriters undoubtedly are. I’ve met plenty of copywriters and there are always a few budding novelists amongst them. I’ve got friends who’ve written novels, and friends who’ve tried and failed, but I’m less interested in fiction as I get older, I’m more into science and nature. Do you read much? I do, and I’m married to a woman who reads a lot, so she shames me into reading more. I have two young kids so I don’t have as much time as I once did. Reading is a luxury now, so I have to know it’s going to be good before I start. I mainly read books about the world that wi
