Is there anything different culturally at Electronic Arts between The Sims studio and others, like EA Sports?
Oh, yeah it’s huge. One of the strengths about EA is it lets each studio have its own culture. So, we’re known as the hippies on the second floor. That’s our rep and we like that and it’s nice to be thought of as different. I think every game studio has its own culture. If you’re working on an action title, you don’t want The Sims vibe. You really don’t. It’s not going to be good for your game. So if you walk around The Sims studio, for example, the posters on the walls will be home furnishings and the latest fashion and that’s very different from most studios that you walk through. So you have a totally different vibe and it’s a credit to EA for allowing that level of diversity within its studio organization. I mean we really feel totally free to make our own culture. Do people who work on The Sims team tend to have different backgrounds than those in other studios? Yes. So we’ve got the highest percentage of women developers out of all of EA. We get a lot of people working on Sims ga
