Is there any way to build encouragement for comments/ratings into videos?
AM: You could link give-aways or contests to video comments, but we’ve found that the best results for us come from viewing and commenting on others’ videos. We practice this technique, if you want to call it that, with the still images we post on Flickr, the media that we share on Facebook, our Tweets on Twitter, etc. The best way to encourage participation is to participate. This can be time consuming so be careful. I normally block out a certain portion of my day for social media activities and those tasks normally include seeing what water sports/boating related videos, images, status updates and/or tweets have been posted. When I find something interesting, I comment, give it a thumbs-up, Retweet it, rate it, etc. I find that this is a very organic way to encourage users to take a look at your media, video or otherwise and participate. This ritual also gives me the opportunity to see what kind of social media buzz there is about Malibu Boats and gives me ideas for new content.
Is there any way to build encouragement for comments/ratings into videos?