Is there any scientific basis for the way Gatorade tastes?
Yes, Gatorade is formulated to taste best during physical activity because it contains electrolytes and the right flavor profile to help drive the thirst mechanism. The right flavor profile is achieved by creating flavors that are light and not overpowering so that they can be consumed in large quantities with minimum sensory overload during physical activity. Gatorade also has carefully avoided the use of artificial preservatives that can cause a throat burning sensation during exercise.
