Is there any difference between promoting nonfiction and fiction?
Fiction is a tough genre. Some PR firms won’t even touch fiction but Westwind Communications has had success in getting media coverage. How? In one case one of my authors had bipolar disorder. We tied into “National Bipolar” day in November with a media campaign and raised the profile of the author just with that association. With another book, whose topic was bio-terrorism, we tied into the national debate about whether or not the USA was ready for a bio-terror event. The author was able to comment on the issues in the news manifesting out of the 9/11 attacks. As for nonfiction, this is clearly more promotable than fiction, as there numerous built-in media opportunities. For one, if the topic is of national interest and the author is a noted expert, then that has a lot more potential to get press than a fiction piece. Radio talk show hosts like nonfiction because there’s less risk of losing the audience while trying to explain a plot. Is it very costly to hire a marketing expert to pr
