Is there any difference between promoting non-fiction and fiction?
Scott Fiction is a tough genre. Some PR firms wont even touch fiction but Westwind Communications has had success in getting media coverage. How? In one case one of my authors had bi-polar disorder. We tied into National Bipolar day in November with a media campaign and raised the profile of the author just with that association. With another book, whose topic was bio-terrorism, we tied into the national debate about whether or not the USA was ready for a bio-terror event. The author was able to comment on the issues in the news manifesting out of the 911 attacks. As for non fiction, this is clearly more promotable over fiction, as there numerous built-in media opportunities. For one, if the topic is of national interest and the author is a noted expert, then that has a lot more potential getting press than a fiction piece. Radio talk show hosts like non fiction because theres less risk of losing the audience while trying to explain a plot. Norm: Is it very costly to hire a marketing e
