Is there any difference between international marketing and global marketing as courses?
I think the difference is that International marketing is when you are carrying out marketing activities in countries other than where the company or organisation is based but not necessarily taking into account the marketplace in all countries across the World. Global Marketing is when marketing working (research, planning and delivery) is carried out taking into account researched information from and market tends in countries across the world. I guess it’s a bit like the difference between a multinational company and a global company. Hope that makes sense!
