Is there any B2B marketing subject of interest today besides social media?
By Bill Rice, May 19, 2010 @ 10:18 am Susan, I’m not sure I buy this–especially applied to B2B marketing. Social media can be a significant part of your marketing mix. If done right it can be as consistent and predictable as other marketing channels. My guess is that you haven’t built or tested social media marketing strategies, campaigns, and metrics on par with what you have done in other media. Done in a coordinated way, my experience is that it can be every bit as measurable and predictable as these other channels. As droning and mind numbing as the chatter may be it is a part of the changing fabric of marketing. And that is so because people are engaging social media as part of their buying process. I’m not downing the importance or effectiveness of any of the other marketing approaches you mention. I’m just suggesting we have to figure this one out too. Thought provoking post–Thanks! By Susan Fantle, May 19, 2010 @ 1:23 pm Bill, Thanks for your input. I see the value in Social Me
