Is there another higher education trend making its way into the new normal?
Yes, online education is a factor. The emergence of a new category of college study and the brands associated with it has elevated many existing categories in the eyes of the price-conscious affluent. For example, the availability of a Kaplan or University of Phoenix online degree offering makes affluent college-seekers more willing to shop and purchase from their better-known state university campuses. And community colleges to some degree as well. Please explain that further using the consumer viewpoint. It’s somewhat similar to how they order wine in a fancy restaurant. There’s always a low-priced bottle on the wine list. But for most affluent diners it serves to make the next higher-priced bottle desirable. However, this analogy may only go so far. Many online schools are priced as high as a private resident college. Give another example. Interestingly, high schools are now looking better in the eyes of many affluent families when they make dual enrollment in college available in 1
