Is there an organized PR campaign to create exposure for the Future House Village Project?
Future House is commissioned by China’s Ministry of Construction and as a result, the Chinese government has committed to the heavy promotion and press upon the completion of the Homes. First tours of the homes will be private tours for leaders of all Chinese Ministries, international diplomatic leaders, and select heads of private businesses, providing exposure for the sponsors to other areas of Chinese leadership as well as international leaders. Travel and touring agencies will receive announcements and incentives about Future House as a destination within the Olympic Village. Chosen sponsors will have the opportunity to place their products for purchase in the shopping center located on the Future House site in the Olympic Village. At the private Olympic opening ceremony for the media, international embassies, and diplomatic leaders in Tiananmen Square, the Future House will be announced before an anticipated 20,000 members as a main Olympic attraction.
