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Is there an optimal markup ratio for successful products?

April 26, 2017Markup optimal products ratio successful

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Is there an optimal markup ratio for successful products?

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The larger your markup ratio, the better your chance of success. Divide your retail price by cost of goods. A markup ratio of 5-to-1 offers your product the best chance or being successful in a DRTV campaign. A ratio of less than 3-to-1 is most likely too low for success in this medium.