Is there an inescapable logic to university presses getting larger?
I have heard people say that it is difficult to be in the middle, as we are. They argue that you need either to be very large or very small. What became evident to us during the review is that you need a certain critical mass of staff in a university press, although one can argue about exactly what that mass is or what specialties it should include. So as part of our discussions, we considered what we should outsource. We were already outsourcing warehousing, printing, and a fair amount of copy editing, although not all of it. We also sometimes outsource our design work. Likewise, we use outside sales reps, although we have always retained a core group of editorial sales and production people. During this process, we tried to establish what our core functions are. In doing so, we realized that you can’t randomly adjust your publishing size, because there is a certain workload that requires a certain number of people to fulfill. We also realized that if you are a midsized publisher, the
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