Is there a well defined process for getting started with viral marketing?
Yes, there is a three-step process that most people follow, although there are variations depending on whose book you read. 1) Typically you get management’s acceptance of Metcalfe’s law (which means you need a minimum number of users, usually 100) and then you determine the virusworthiness of your product. 2) Assemble a viral marketing team normally consisting of internal sales/marketing people, a VM consultant and a PR firm. 3) You start the process of identifying network and mega hubs.
