Is there a way in which small and medium enterprises and businesses can use mobile marketing effectively?
The affordability and targeted reach that characterizes the mobile medium allows for it to be leveraged as a marketing tool by companies ranging from large MNCs to the ‘Mom and Pop shop’ down the street. Businesses of all sizes can use mobile marketing for promoting sales and specials, initiating contests and polling which all help to bring in customers. Marketers from smaller businesses with limited budgets can easily afford these types of campaigns. Opt-in text message marketing increases brand awareness as it is extremely viral and can be easily forwarded from the initial recipient to several new ones. Mobile marketing helps businesses retain current customers and reach out to new ones, making it a viable channel of communication for any business. What are the opportunities that mobile provides to a brand marketer? What steps are taken by the MMA to educate the marketers about the opportunities of mobile as a marketing medium? Asia Pacific remains one of the strongest regions for mo
