Is there a specific category or type of ads that gets appreciated at international festivals?
I don’t think that there is a specific type that gets recognition. But I would say that ads with a universal insight and appeal definitely stand out in these global festivals. It cannot be narrow in terms of outlook, and has to appeal to both western and eastern minds. What makes Cannes special? How would you compare Indian ad awards to Cannes? Cannes is special in a lot many ways. It can be regarded as the melting pots for the best minds. It allows you to view good work, meet good people, and the overall experience really broadens your horizon. You get to know what international advertising is all about. Cannes and Indian awards ceremonies cannot really be compared in any way. While the jury at Cannes would view the ad from a global perspective, the Indian jury would regard it from an Indian perspective. You cannot make a comparison. There are a number of Indian entries this year – has the bar been risen for Indian ads? I would definitely say that there have been a lot many qualitativ
