Is there a real benefit to one-time SEO packages?
There are some SEOs that sell a one-time package to get you ranked high. Cost for this type of service is typically in the $7,500+ range. The problem with this model is that search engines are constantly changing their methods and criteria for ranking sites. For this reason alone, an ongoing relationship is a better model. Our ranking process is diligent and continuous in order to get and keep our clients ranked high. Also, techniques that work today could be considered ‘spamming’ by search engines 6 months from now. If a search engine considers you a spammer, they will ban your site for trying to manipulate their system and you get punished by not getting ranked at all. The obvious choice is to employ a firm that keeps a constant, vigilant watch on the entire industry, as well as helps you change your Website to reflect changing rules.
