Is there a propensity to respond to advertising in a specific language based on geography?
A. Yes, there is. In a survey of four major markets with heavy Hispanic concentrations: Los Angeles, Miami, San Antonio and Dallas, the survey suggests the following: The populations of Dallas and Miami strongly prefer bi-lingual advertising with a rate of 43% in Dallas and 46% in Miami. The San Antonio Hispanic population favors English language advertising at a 50% propensity. The Los Angeles Hispanic population seems the least polarized with 29% preferring bi-lingual ads, 31% preferring Spanish and 38% preferring English.
Related Questions
- Do Hispanic customers respond to the same advertising themes (translated to Spanish language) as non-Hispanic customers? Is there a need to develop an entirely different ad campaign for Hispanics?
- Is there a propensity to respond to advertising in a specific language based on geography?
- Are chapters based on language or geography?
