Is there a program for children of migrant workers that should receive publicity?
Publicize and promote your summer reading program both in the library and throughout your community: Is reading the primary focus of your publicity rather than the program schedule or prizes? How many different flyers will you need? One for each age group? Will your readers need a full calendar of events? Paper copies? On your library web site? Will you use direct mail for any of your publicity? Can you place a summer reading banner across the main street of your town? In front of the library? If you plan to use the banner again, consider using a generic summer reading message rather than one featuring the annual theme. Prepare written news releases for newspaper, television, radio. Know deadlines for all media. Your “fact sheet” could prove a useful addition to news releases. Continue publicity efforts throughout the summer. Remind media of events that will provide good photo opportunities. Every newspaper likes to publish pictures of children. Update the summer reading page on your l
