Is there a particular price point for successful infomercial products?
Traditionally, price points below $30 have done the best in the short format and products priced between $40 and $300 have done well in the infomercial (long) format. In todays environment, the lower the price, the sexier and more powerful the offer, the more success. Short form products with trial offers, $19.95 two for one offers and $10 offers are doing very well.