Is there a new 10% for engagement philosophy emerging?
Steve Buttry’s TBD engagement staff numbers four five, more than 10% of its staff. California Watch, the one-year investigative start-up, counts two among its more than a dozen staffers. The big notion: look for ways to actively engage readers — California Watch’s recent lead-in-toys testing clinic is a good example — and not as an after-thought, but as part of the journalism. It’s an old concept — the seeds of Jay Rosen’s “public journalism” of the ’90s made digitally new. Dailies have been many engagement forays, here and there. The interesting thing is whether an engagement tithing ratio emerges in the new world. 6) With the latest circulation reports showing another 5% drop in daily, isn’t the next shoe to drop the impact of the iPad and its Android cousins on those numbers in 2011? There will be lots of tablets under the Christmas tree this season. Expect to see further flight from print among those tablet news readers. News publishers would love to sell readers subscriptions for
