Is there a need for tourism marketing, tourism promotion and soft tourism product development in Queensland?
Tourism is Queensland’s second largest export industry. Anecdotally, tourism impacts significantly on jobs throughout the State, and especially in regional Queensland. It generates 6% of gross state product, directly employs 119,000 people and indirectly employs a further 90,000. It is the lifeblood of many regional Queensland cities and towns including Cairns, the Gold Coast and the Whitsundays. While Queensland has a strong position in the Australian tourism industry, it is a consumer product in a highly competitive national and international marketplace. Development, positioning and marketing is essential for Queensland to maintain and grow its market share in the national and international marketplace.
Related Questions
- Can you suggest a particular type of promotion which has proven to be the most successful in marketing AffirmWare’s product line?
- Is there a need for tourism marketing, tourism promotion and soft tourism product development in Queensland?
- What marketing strategies are being initiated for tourism promotion?
