Is there a need for a Spanish-language TV shopping network?
Not only Spanish is the second most widely spoken language in the US, the Hispanic population is highly dynamic. Its purchasing power is growing faster than that of any other group, at twice the average national rate. In 2008 the US Hispanics purchasing power leaped to $870 billion. In 2015 it is projected to reach $1.3 trillion. This means approximately 12 out of every 100 purchases made in the US in 2015 will be made by Spanish-speaking households. In itself, this is hardly the news. Businesses in the US have been aware of the demands and power of the Hispanic market for a few years. As a result, companies scrambled to develop Spanish-language sales and customer support options. Still, many businesses were missing the point that to successfully market a product to a Spanish-speaking audience, they had to market it in Spanish in the first place. Research showed that even second-generation Spanish speakers, who might even be more fluent in English than in Spanish, retained preference f
