Is There a Market for Rainforest Alliance Certified Products?
The green frog in the Rainforest Alliance seal is now seen in thousands of markets, cafes, restaurants and offices around the world. Smart shoppers everywhere are looking for eco-labels and demanding groceries from responsibly managed farms. Trendsetting food companies and supermarkets are interested in knowing more about how their products are grown, where and by whom and with what social and ecological consequences. There is a growing consensus that certification is the most effective way to ensure the establishment and enforcement of management practices that protect the environment, the rights of workers and the interests of local communities. The Rainforest Alliance and its partner groups are raising public awareness about the interdependence between conservation and agriculture. The Rainforest Alliance Certified seal stands for sustainability. Once used only among conservation groups and development agencies, the term “sustainable” has now seeped into the public consciousness as
