is there a market for personalised nutrition?
The Human Genome Project was a significant breakthrough in gene technology, but will it have an impact on the food and supplement industry? Many think of the much celebrated research effort to identify all the genes that humans possess as something that will only benefit the pharmaceutical industry’s drug development efforts. It may be hard to believe, but the technologies that have emerged from the massive effort to identify human genetic make-up have spawned research tools as well as patented testing methods that in turn are being used to help consumers understand their dietary needs based on their own genetic profiles that determine their risk (or lack of risk) for chronic disease. The days of the ‘one-size-fits-all’ dietary recommendations are likely to be over well within our lifetimes, maybe as soon as a decade away. Science has already learned from the application of the new testing methods that some well-established dietary recommendations for preventing heart disease may actua
